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XI Fundraising Progress – All or Nothing

Posted on by & filed under Behind the scenes, Blog.

When oneĀ places a project on Kickstarter, the toughest psychological part is selecting the target fundraising total. Kickstarter works on a simple premise: if you hit your goal, you get all the money (well, after a few processing fees); if you don’t, you don’t receive a penny and you do get a ton of disappointment for seeing a ton of work go to waste.

So, we spent a fair bit of time debating what to ask for: we need enough to make print viable (it ain’t cheap folks, especially if – as we do – we want bespoke high-quality production and – as we will be doing – the run of copies is relatively limited), but we didn’t want to set a target that had a high chance of failure.

In the end, we leaned towards a higher target because quite honestly, if we’re going to do this, we need to do it right. We needed enough to make this magazine something you, XI reader, will hopefully treasure. Something in the $10k+ range was right for this; and given we rather obviously like the number 11, the $11k target soon fell into place.

After a great start, pledges leveled off a few days ago, as you can see in the graph below. The number of days remaining began to shrink. Then, after reaching out to the community to spread the word, you must have done so as the pledges have spiked again, and suddenly the target is almost within grasp. Thank you, and please keep on spreading the website URL ( and the Kickstarter page ( as much as you can: 75% of the way there, 25% to go!

XI Fundraising Support XI on Kickstarter

3 Responses to “XI Fundraising Progress – All or Nothing”

  1. Rob spalding

    I upped my pledge from $5 to $18 the other day. It’s a no brainer.


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